Our mission is simple, but bold: to reduce carbon emissions and promote a more equitable distribution of resources.

We will do this by actively promoting the Planet Positive mark as a straight forward way for everyone around the world to reduce their carbon footprint.

Through Planet Positive we will create a network for organisations and individuals to work together towards a common goal: to ensure actions have a long-term positive effect on the environment, making good the damage done by past centuries of consumption and harmful emissions.

We will work to protect the integrity of the Planet Positive mark and the projects in our Carbon Exchange, ensuring that credits bought and traded within the programme really do have a positive impact on the planet’s environmental systems.