Two pieces of news today that struck me both reported on BBC Radio 4 this morning;
Beckham reaches England milestone
You might think that these two news pieces are unconnected, but at Planet Positivewe have been pondering how to get our message out across to all ages especially the young and It is clear to me that to do this not only do we have to embrace the ‘converted’ but we must also engage celebrities and influencers in the public eye who can, by example lead people in making the right choice
David, you need to be congratulated on your determination and your focus on achieving your goals. This is a fantastic achievement. We wish you luck in negotiating your transfer to Milan. We also congratulate you in your endeavours at your Academy.
But now, David, The Planet Needs You!
We need you and your fellow celebrities to put the environment at the top of the agenda; we want you to become and Ambassador for Planet Positive!
Please ask your agent and your friends’ agents to contact me below!
And, if anyone out there has any ideas about whom else we should approach then please let me know.
12th february 2009