I spent a great day at Eco-Build last week. It is so much better than the last time I went ( 2 years ago) and what’s more you get in FREE!
This year they had full support from the UKGBC who had a fantastic range of speakers from Michael Portillo to Margaret Beckett and Germaine Greer ( yes Germaine was talking about green housing). Excellent.
Of course I was there to meet colleagues and to sell Planet Positive. As this was an eco event my sales pitch was easy ‘Could you give me a details of the carbon footprint of your fantastic product’; The responses were varied and somewhat surprising. Not one company could give me any data, some said they were doing it and most said ‘we do not know’!
I was both heartened and dismayed by this. Heartened by the business prospects opening up in front of me, but dismayed by the fact that so few supposed eco-companies actually had the facts to back their claims up. I find this worrying. It;s all very well SAYING that you are green, but if you can’t prove it with facts, then I am sorry to say it, but you are talking GREENWASH!
Guy Battle
8th March 2009
ps If you want to get more information on carbon footprinting get in touch! info@planet-positive.org !!
Tags: greenwash
