To a great fan fare and stirring drum roll Greenpeace announced yesterday their 2008 Award for Greenwash which goes to BP for their PR campaign in ‘Mixed energy’. I have shown the link below. It’s worth the time to look at it as it is embarrassingly funny and you can be sure will not have gone down well at board level.
BUT, should BP be singled out as the worst offender, and did they take into account all the good that BP has done with its ’carbon footrpint’ campaign. Also was there any real shortlist drawn up by Greenpeace and if so can we see it?
I must admit this video smacks of ‘judge and jury’ and whilst it is funny, it does not seem right that BP should get all the rotten eggs thrown at them alone when there are so many other worthy recipients.
Next year may I suggest that Greenpeace run on-line nomination to reach a shortlist, which they publish and then have an on-line vote to get the worst offender.
Now that would be fun and I can think of a few names already that I would feature…
Virgin Fuels - All his profits?
EXXON - suddenly they care?
30th December 2008
ps Image co. Start Up Nation who will help you avoid the greenwash! article entitled ‘How to Avoid Greenwashing in Your Marketing Efforts’