There is so much spin that it is hard to recognise the truth. Is a company being honest about its green credentials? Is it good to offset and what makes a good carbon project?

Planet Positive is there to cut through the confusion. It is here to establish clarity and set an international standard in carbon measurement, investment and reporting.

A business, product or individual can earn Planet Positive accreditation if it has ‘taken active steps to measure and reduce its carbon footprint and has then offset the remaining footprint by 110%’. In other words the business, product or individual has a carbon negative footprint; we call this Planet Positive.